How to promote your live stream on Boon

April 22, 2021

 

Here are our top tips for growing you digital business on Boon with the power of branding and promotion.

 

We love marketing.

Why? It allows us to unleash our inner Creator. There are always new words to write, designs to craft, stories to tell, and ideas to come up with.

We also love the power of marketing. You may have the best product or service in the world, but it’s pointless if no one knows it exists or doesn’t understand what it is.

That, friends, is the power of promotion  — not only to tell the world you exist, but to tell them what you do, how you do it, and why they should care.

So without further ado, here’s a look at how to promote your live streams and grow your digital business on Boon.


Promotion before the live stream

Here’s what you’ll need to have in place before the live stream even starts.

1. Brand your profile

First things first: Add a cover photo and profile photo to your Boon page. Make sure these visuals clearly represent you and your brand.

In terms of the technical stuff, the cover photo should be 1280x360 pixels. There aren’t any size requirements for your profile photo, but you’ve got to make sure it’s square.

For both your cover and profile photo, use JPG or PNG format to get the best possible quality.

Finally, make sure to fill in your “About” details to tell your audience who you are and what they can expect from you on Boon.

2. Upload an intro video  

Add an introduction video to add a personal touch to your page. Tell your audience a bit more about you, your mission, and your vision for your Boon community. You can also give your audience a sneak peak teaser of the specific content you will share. 

We suggest keeping the video between 1 and 2 minutes to hold the viewers’ attention and spark their curiosity.

3. Brand your page

Brand your page with a cover image and add a color theme that matches your brand personality.  

4. Schedule at least two future live streams

Schedule at least two live streams. If possible, schedule even more!

Scheduling your live streams in advance clearly communicates to your audience that this isn’t just a one-off gig and that there’s more to come. This will build excitement and help you keep more of your audience.

5. Ask your Creator network to help spread the word

Many of our Creators are lucky to be part of a strong community or a network of fellow Creators. Ask your Creator friends to help you spread the word about your upcoming live streams.

This is especially true if you’re just getting started and want to drum up interest!

6. Promote your live stream on social media

Since you likely already have an audience on social media, consider it a key channel to promote your Boon streams.

While social media channels vary, the following general advice applies to most of them.

  1. Create a Facebook or LinkedIn event and link your upcoming Boon stream to it. Then, invite your existing followers to the event.
  2. Add your Boon profile link to your bio, so people can easily find and sign up for your live streams. Have multiple links to promote? No problem: Create Linktr.ee link to help promote all of your content in a single place.
  3. Create social media posts to promote your live streams. Before your first stream, it’s a good idea to make a short video or post explaining why you’ve joined Boon. Tell people what they can expect from you.
  4. Promote your upcoming live stream in your stories. Since stories disappear after 24 hours, you could try making a highlight of the stories, containing key information. (See how Jen from Meet you at the Barre has done this below with her "Reviews".)
  5. When posting, follow and tag Boon’s social channels (links below). Then we can repost your content and help you get even more exposure for your live streams and videos.

7. Promote your live stream through other marketing channels

Remember to promote your streams through any other marketing channels you have. This could be your newsletter, podcast, blog, and so on. 

Some of our Creators make a dedicated Boon landing page on their website. Have a look at how Tortus --- one of our pottery Creators --- has done this below:


Promotion during the live stream

Marketing doesn’t stop once you’re gone live! Here’s what you can do during the live stream itself.

1. Interact with the audience

Granted, your first priority is to deliver an amazing experience for your audience.

Still, try to engage in the live chat as much as you can to keep up the level of interaction.

2. Crowdsource your promotion

Have your audience share photos or videos of what they learned, experienced, or created during your live stream. Ask them to tag your social accounts (and ours, please!) in their posts.

You’re not only giving your audience the spotlight, but you’re also getting more exposure when they share it with their network.

Later, you can also repost their content through your own channels.

 


Promotion after the live stream

After the live stream wraps up, you’ve still got work to do. Here’s how to market your streams after pressing “Stop.”

 

1. Set up a membership program

If you haven’t already, give a thought to creating a membership option for your audience. This is a great way to foster a sense of community and keep your loyal fans.

2. Give thanks

Thank your attendees for participating and let them know about your future live streams.

Now’s the perfect time to also ask them for feedback, wishes, and ideas for your future streams. Invite them to co-create with you.

Our Conversations feature lets you easily do all of the above.

3. Learn from feedback

After your live stream, attendees will be asked to share their feedback. 

Embrace the good, the bad, and the in-between. Taking in positive and constructive feedback will help you become a better Creator. It’s also a great way to build trust with your audience by listening and reacting to their input.

4. Employ social proof

Share audience reviews and feedback on your social media. This is a great way to reinforce your reputation using social proof. 

Here’s a great example of how Sophie from Disco Barre Studio shared audience feedback via an Instagram post.


Now get promoting!

We hope you got some inspiration to get going with marketing your live streaming on Boon. 

Feel free to reach out to us with any questions, feedback or ideas to hello@boon.tv