Why moving your business online makes sense

August 25, 2021

 

So you have a successful offline business where you teach people new skills or share your passions.

Why bother with an online presence? You’re good where you are.

The short answer: Going online takes your business to a whole new level.

 

Read on for the longer answer. 

1. You’re able to reach a new audience

In the physical world, there’s a limit to how many people you can interact with at any given time.

Online is different. 

Anyone with Internet access can tune in to your videos and live streams from anywhere in the world. Going online lets you reach entirely new geographical audiences.

For most Boon Creators, 75% of their members live elsewhere in the country or even abroad. 

2. Video consumption is on the rise

Video consumption has been steadily rising for years. By 2022 online videos will make up more than 82% of all consumer internet traffic - this is 15 times higher than it was back in 2017 (Cisco). 

On top of that, the live streaming industry has grown by a whopping 99% between April 2019 and April 2020. This huge increase is also the case for subscription-based video streaming  (Statista). 

 

These trends are only bound to continue. By moving online, you’re better able to capitalize on them.

 

3. Members are ready for the switch

Consuming content online is quickly becoming the new normal. In fact, people usually expect businesses to be available digitally.

Many of our Creators actually tripled their revenue after taking their offline business to the Boon platform during Covid-19.

This online model is sustainable, too. Most of the creators on Boon are experiencing a significant uplift in followers and engagement because they have simply become more relevant. 

 

4. Diversify your offering and future-proof your business

Today’s digital platforms let almost anyone capitalize on their knowledge and expertise.

You can hold fitness classes, perform stand-up, teach people new skills, or host wine tastings, all from the comfort of your own home.

This is a great way to supplement your existing business with online content and open up an additional revenue stream. You’ll end up with a more diversified, future-proof, and stronger product.

That way, you’ll be ready for when more of your followers flock to the Internet to consume your content.

 

So why not start today?

 

How to take your offline business online

When you’re ready to take the leap, here are a few tips for going digital.

1. Pick the right platform

There’s no shortage of software, tools, and sites that let you build a digital presence.

Do your research and pick the one that best fits your offering. 

 

If you’re a video creator, Boon is a natural choice. Our platform is designed specifically with creators in mind. We give you the tools to set up a video channel that is designed to help you engage with your members to build a strong community. There are no ads, algorithms and no interference between you and your members, so you can showcase your content without any distractions and start earning money on your passion. 

 

All you need to get started is the phone in your pocket.

2. Test the waters

You don’t need an extensive launch plan to go live. 

 

Start slow and figure out what works as you go.  Try to host a single live stream per week, then scale up from there. Or record your existing offline masterclass and make it available online to see how it performs. 

 

With membership plans you secure a regular income. Go beyond individual videos and build a story around your exclusive content and all the perks your loyal members will get, 

You can add as many different membership plans as you want. 

3. Get feedback and adjust

Invite input from your viewers, then tweak your offers accordingly. 

Over time, you’ll gain a better picture of what works and what doesn’t. At that point, you’ll be able to design a more effective membership program.

Boon lets you interact with your members and collect input via polls directly through the platform. Take advantage of this to get closer to your audience.

4. Measure and improve

Having measurable goals lets you stay focused. Keep track of your key metrics so you can do better over time.

Boon gives you a wealth of insights on your videos, members, and overall performance. Use this input to continuously improve your video content and keep your members happy.

 

Take the plunge

As you can see, there’s much to gain and little to lose by taking your business online.

 

So take the first step and set up your digital channel.

 

You’ll be glad you did.

 

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